When Busch Gardens Tampa Bay sought to enhance their local outreach and boost brand visibility, they turned to Proforma Add-A-Line for a solution. Facing the challenge of creating memorable community engagement, they needed high-quality, effective giveaway items to distribute. Here’s how Proforma Add-A-Line helped them achieve remarkable results.
Project Objectives
- Increase brand awareness within the local community
- Enhance guest engagement during events and park visits
- Provide high-quality promotional items that resonate with the audience
Our Approach
- Needs Assessment:
We collaborated closely with Busch Gardens Tampa Bay to understand their marketing goals and target audience.
- Product Selection:
Based on their needs, we recommended a range of high-impact promotional items, including trendy sunglasses, practical koozies, stylish t-shirts, elegant wine glasses, and eco-friendly reusable silverware.
- Seamless Implementation:
Our team ensured a smooth process with same-day quotes and proofs, enabling quick turnaround times and timely delivery.
The Impact
The promotional products significantly boosted brand awareness in the community. Guests often brought these items to the park, enhancing their experience and continuously promoting Busch Gardens Tampa Bay. This visibility translated into increased foot traffic and a stronger community presence.
- Brand Visibility:
An increase in brand recognition within the local community, as evidenced by survey feedback and social media mentions.
- Guest Engagement:
Guests frequently brought promotional items to the park, enhancing their visit experience and increasing brand exposure.
- Poitive Feedback:
Over 85% of survey respondents mentioned the quality and utility of the giveaway items.
Flexibility and Efficiency at its Best!
Thank you so much for all your flexibility and efficiency! Working with Gretchen and team has been so easy. They are always fast and friendly and allow us to get the best products out in the community!
Conclusion
Proforma Add-A-Line’s dedication to delivering high-quality promotional products and exceptional service helped Busch Gardens Tampa Bay achieve their marketing goals. The tangible results of increased brand awareness and guest engagement demonstrate the effectiveness of our approach.
